JARALL Medical Management, a full-scale practice improvement company, knows the ins and outs of running a medical practice. Practicing medicine has become increasingly difficult. No longer are we in an age of true “fee-for-service” but moving towards a “value-based” model. The ability to run a successful, profitable practice has become a struggle. Taking a line from the movie Field of Dreams “build it and they will come”, physicians used to be able to open a practice in a desirable area, treat patients and make a living. Whether it’s dealing with the Affordable Care Act, rising healthcare costs for your staff or providing quality care for your patients, physicians are struggling to keep their heads afloat. JARALL Medical Management is there to help physicians “turn-key” many of the solutions that they struggle to find in order to run a successful medical “business”.
Alan Bass | Founder and CEO
Alan Bass, DPM, CPC, FACPM is a Board-Certified podiatrist and CEO of JARALL Medical Management. Dr. Bass ran a successful practice in New Jersey until 2024, since finishing his residency in 1994. He is a Fellow of both the American College of Podiatric Medicine as well as the American Academy of Podiatric Practice Management. In addition he is a Certified Professional Coder (CPC) by the American Academy of Professional Coders.
He is a frequent lecturer nationwide in the area of medical and business management as well as charting, coding and compliance. Dr. Bass also provided business and practice management guidance while previously working as Medical Director for NEMO Health, the previous owners of TRAKnet EHR.
With the acquisition of TRAKnet by Modernizing Medicine (ModMed), he also previously served on the Client Advisory Board for Podiatry for ModMed.
Jessica brings more than 25 years of leadership, strategic operations expertise, and team development experience to JARALL Medical. As the founder and CEO of a successful marketing agency, she built and led high-performing cross-functional teams, managed multimillion-dollar budgets, and implemented scalable systems that supported sustained organizational growth.
Jessica’s career is distinguished by her ability to quickly master new industries, identify opportunities for improvement, and develop streamlined processes that elevate both efficiency and outcomes. Her strategic mindset and collaborative approach consistently result in meaningful operational enhancements.
At JARALL, Jessica applies her expertise in optimizing workflows, strengthening communication systems, and implementing scalable operational structures. Her work directly improves JARALL’s ability to manage billing processes efficiently, reduce errors, and accelerate collections. By enhancing JARALL’s internal performance, she helps ensure our podiatry clients experience higher collection rates, smoother practice operations, and more reliable financial outcomes.
Jessica Goldberg | Director of Operations
Solmil Cobo | RCM Supervisor
Solmil is an experienced Revenue Cycle Management leader specializing in podiatry and multi-specialty medical billing. With deep expertise across end-to-end RCM operations, payer compliance, and workflow optimization, Solmil is dedicated to ensuring accuracy, efficiency, and strong financial outcomes for every practice JARALL supports. Her data-driven approach and commitment to excellence consistently help clients streamline processes and improve collections.
Solmil’s career is defined by her ability to assess complex billing challenges, identify operational improvements, and implement solutions that elevate both team performance and client satisfaction. She brings a strategic, organized mindset to RCM management, ensuring each stage of the revenue cycle is executed with precision.
At JARALL, Solmil leads and collaborates closely with the RCM specialist team, fostering open communication, shared problem-solving, and continuous development.By empowering specialists with guidance and clear expectations, she strengthens internal performance and ensures clients receive timely, accurate, and results-driven support.
Eric joined JARALL as a client-focused service and thought-leadership professional with more than 11 years of experience in podiatry-centered healthcare technology. He brings a rare blend of personality, professionalism, and expertise across support, training, account management, consulting, and project management—giving him a 360-degree understanding of what podiatry practices need to feel supported and succeed.
Before joining JARALL, Eric spent seven years at NEMO Health (TRAKnet) prior to its acquisition by ModMed, followed by three additional years helping build and lead the podiatric sales team from the ground up. Throughout his career, he has been recognized for his empathy, integrity, and ability to form meaningful, long-term client relationships.
At JARALL, Eric is dedicated to delivering exceptional client service—ensuring practices feel heard, supported, and confident at every step. His hands-on problem-solving style, combined with his deep understanding of podiatry workflows, allows him to anticipate client needs, resolve issues quickly, and foster trust. Eric’s passion for creating positive client experiences helps practices stay engaged, satisfied, and successful.
Eric Childress II | Client Liaison